Office Rental SEO & Website & CRM Project

COCORO Project

SEO results for May 2014 which shows COCORO was ranking on top page for targeted keywords in U.K., Germany and other selected countries

  • international SEO
    • COCORO was targeting European companies who was entering Turkey market. The main aim was Germany and U.K. based companies as both are the main investors in Turkey (Foreign Direct Investments). To achieve this goal, they need to rank in U.K. and Germany for targeted keywords such as 'serviced office istanbul'
  • business development
    • We had monthly meetings for improvement of website, ads, and strategy. Cocoro started as serviced office business provider as STARTS GROUP has similar business around the world. Other Cocoro offices were mostly targeting Japanese companies that opens offices abroad, but COCORO ISTANBUL was the Group's first trial to welcome foreign companies to create international working environment. So there were no SEO service or advertisement budget for Turkish language at the beginning.
  • advertisements
    • CPC (Google Ads) advertisements and remarketing is used effectively.
  • custom web app
    • We have created a basic web app (i.e. simple CRM or inquiry management) inside the Cocoro's website to manage inquiries easily rather than using M.S. Excel.
  • design
    • Responsive template design is customized and improved according to client needs
project challenge

competing with top serviced office corporations like Regus, Servcorp for international SEO (in English language for U.K.,Germany and European market)

  • Getting on top of SERP results among international market leaders and established local brands
  • Know-how created to get results faster for other Japanese-only COCORO offices to go international
  • Conversion rate increased with the help of effective use of Remarketing
  • New services added: meeting room, company establishing services, shared office space, daily serviced office
  • Website is correctly moved without causing SEO problems from to domain.
Project is offline but partly viewable on
STARTS Group closed their Turkey branch after coup attempt on 2016
Launch Date
1st November 2013
Domain Changed to
1st July 2015
Offline :
1st July 2016